Cookie Information

Use of cookies

Cookies are used on our website. Cookies are text files that the browser places on the user’s device when a website is accessed. We use cookies to customize our offerings to your needs, to make it easier for you to use our services, and to analyze how our services work and are used. You can make settings in your browser to control the use of cookies, for example, that your consent must be obtained before a cookie is used, or cookies are generally blocked. However, our services will only work properly if the use of cookies has not been disabled.

How can you manage your cookies?

You can revoke your voluntarily given consent to cookies at any time without giving reasons, just use our Cookie Management Tool. In addition, cookies can generally be rejected or deleted through appropriate browser settings. Please note that some content or features of our websites may not work if you do not allow cookies.

Use of web beacons

Web beacons, also known as tracking pixels, are another method of analyzing websites. These are small transparent graphic files that enable us to recognize visitors who have already visited our website at an earlier time. The way these technologies work is similar to that of cookies.

Red Bull MOBILE uses the following cookie categories

Absolutely necessary cookies

These cookies are required for the website to function and cannot be disabled in your systems. Typically, these cookies are set only in response to actions you take that correspond to a service request, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block these cookies or to notify you about these cookies. However, some areas of the website will not work if you do so.

Performance Cookies

These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answer questions about which pages are the most popular, which are the least used, and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not be able to know when you visited our website.

Functional cookies

These cookies enable our website to provide advanced functionality and personalization. They may be set by us or by third parties whose services we use on our sites. If you do not allow these cookies, some or all of these services may not function properly.

Cookies for marketing purposes

These cookies may be set through our website by our advertising partners. They may be used by these companies to profile your interests and show you relevant ads on other websites. They do not directly store personally identifiable information, but are based on unique identification of your browser and Internet device. If you do not allow these cookies, you will experience less targeted ads.

Social media cookies

These cookies are set by a number of social media services that we use on the website to allow you to share our content with your friends and networks. These cookies are able to track your browser across other websites and build a profile of your interests. This may affect content and messages you see on other websites. If you do not allow these cookies, you may not be able to use or see these sharing tools.

Website Tools

We use Google Analytics on our websites, a web analytics service provided by Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. However, by activating IP anonymization, Google will truncate your IP address beforehand within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.
On our behalf, Google will use this information for the purpose of evaluating your use of the websites, compiling reports on website activity and providing other services relating to website activity and internet usage to us. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:
This website uses Analytics features for remarketing, Google Signals, Google Display Network impression reports, DoubleClick Campaign Manager integration, and Google Analytics reports on performance by demographics and interests.
To enable us to obtain information about the use of this website on different devices, we use cookie technology to deploy a pseudonymized user ID that does not contain any personal data and does not transmit such data to Google. You can object to the collection and storage of data at any time with future effect by using a browser plugin from Google ( You must perform this opt-out on all systems that you use, for example in another browser or on your mobile device. You can find more information about Universal Analytics here:
We also use Google Analytics to analyze data from Double-Click-Cookie and also AdWords for statistical purposes. If you do not wish this to happen, you can disable it via the Ads Settings Manager:
Google Analytics – advertising function
If you agree to the use of Google Analytics advertising features, this website also uses the advanced features of Google Analytics in addition to the standard features. The Google Analytics advertising features implemented on this website include Google Analytics reports on performance by demographic characteristics and interests.
To this end, we use first-party cookies (e.g., Google Analytics cookies) and third-party cookies (e.g., DoubleClick cookies) together to evaluate, in anonymized and aggregated form, what demographic characteristics and interests visitors to our website typically exhibit. We use this information to improve our web offerings.
You can deactivate participation in this tracking process by making the appropriate setting in your browser software or via the Google ad settings at
We would like to point out that in this case you may not be able to use all functions to their full extent.
The analysis results of this tool are used by both A1 Telekom Austria AG and Red Bull Media House GmbH for the purposes described. If you have any questions about this, simply contact

We use “Facebook Pixel”, a service of Facebook Inc. (hereinafter “Facebook”), on our website. Facebook Pixel enables Facebook to display our ads on Facebook, so-called “Facebook Ads”, only to those Facebook users who have been visitors to our website, in particular who have shown interest in our online offer. Facebook Pixel also allows us to verify whether a user was redirected to our website after clicking on our Facebook Ads. Facebook Pixel uses, among other things, cookies, which are small text files that are stored locally in the cache of your web browser on your terminal device. If you are logged in to Facebook with your user account, the visit to our online offer will be noted in your user account. The data collected about you is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, this data can be linked by Facebook to your user account there. If you have a user account with Facebook and are registered, Facebook can assign the visit to your user account.
We use Facebook pixels for marketing and optimization purposes, in particular to place relevant and interesting ads for you on Facebook and thus improve our offer, make it more interesting for you as a user and avoid annoying ads.
You can object to the aforementioned collection by Facebook Pixel as well as the use of your data for the display of Facebook Ads. You can adjust the settings regarding which types of advertisements are displayed to you within Facebook at
The analysis results of this tool are used by both A1 Telekom Austria AG and Red Bull Media House GmbH for the purposes described. If you have any questions about this, simply contact

Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on this website. When you visit this page, the remarketing tags establish a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. This allows Facebook to associate the visit to our pages with your user account. We can use the information obtained in this way to display Facebook Ads. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find more information about this in Facebook’s privacy policy. If you do not wish any data to be collected via Custom Audience, you can deactivate Custom Audiences at

The analysis results of this tool are used by both A1 Telekom Austria AG and Red Bull Media House GmbH for the purposes described. If you have any questions about this, simply contact

This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
As part of Google AdWords, we use the so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across AdWords customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, you will not receive any information that personally identifies users. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
More information about Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally and activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may be limited.
The analysis results of this tool are used by both A1 Telekom Austria AG and Red Bull Media House GmbH for the purposes described. If you have any questions about this, simply contact

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be served on every end device on which you log in with your Google account. To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad targeting. You can permanently opt-out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link.
The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google Account (e.g. because you do not have a Google Account or have objected to the merger), the collection of data is based on Art. 6 (1) (f) DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes. Further information and the privacy policy can be found in the privacy policy of Google.
The analysis results of this tool are used by both A1 Telekom Austria AG and Red Bull Media House GmbH for the purposes described. If you have any questions about this, simply contact